The Call of Duty Endowment helps veterans find high-quality jobs. To raise awareness and funds for its mission, we hosted a charity run… inside Call of Duty.
Introducing Veteruns: 100K.
On Memorial Day, we turned Call of Duty into a virtual racecourse, inviting players to run for those who served. Every step in the game helped veterans take their next step in civilian life.
The result: the most successful campaign in the Endowment’s history, reaching its fundraising goal in record time.
AD Matias Cachiquis
CW Wonsik Cho
A music video that gave true fans unprecedented access to Noah Kahan.
Bots, scalpers, and resellers have made it nearly impossible for real fans to get close to the artist they love. The more popular an artist gets, the further away they feel.
So when it came time to drop his latest music video, we didn’t just release it. We turned it into a mission. A global social challenge built for superfans. One that would reward the ones who see what others miss.
We launched the official music video for “The Great Divide” during the GRAMMYs. Each frame held cryptic clues, callbacks, references only Noah’s true fans would catch. As fans uncovered the hidden pieces, they flooded social with theories and excitement, proving themselves worthy of joining Noah for a once-in-a-lifetime performance created exclusively for the winners. The campaign blurred the lines between music and game, putting fans back at the center of the experience, where they belong.
AD Madalena Goncalves
CW Wonsik Cho
In 2024, Mastercard and Stand Up To Cancer reminded the world that everyone, everywhere has a name that comes to mind when they think of cancer. In 2025, we celebrated all the ways we stand up for those names.
To bring this to life, we invited three people affected by cancer and their loved ones to New York City to hear their stories and kick off our annual placard moment during the All-Star Game. We left out one crucial bit of information: their favorite musicians, the Jonas Brothers, were listening in, ready to stand in support and debut a brand new song dedicated to everyone standing up to cancer. Together with the Jonas Brothers, we brought the conversation to social, where hundreds of thousands joined us by viewing, liking, and sharing how they stand up for the ones they love.
AD Madalena Goncalves, Clara Lvoff
CW Wonsik Cho
Some ads become part of pop culture. Mastercard’s “Priceless” spots were one of them.
For the first time in 26 years, we brought the iconic format back, this time for small businesses.
We partnered with two real businesses to tell the stories behind their dreams, showing how the everyday costs of running a business add up to something you can’t put a price on.
Building your dream business. Priceless.
For everything else, there’s Mastercard.
AD Madalena Goncalves
CW Wonsik Cho
For the longest time, gamers have wondered, who’s the best overall gamer in the world? The best at multiple games with multiple skillsets? To answer that question for the millions of gamers worldwide, Bud Light Seltzer is hosting the biggest Esports event in the history of gaming, “Battle Of The Best”.
AD Sofia Rosell
CW Wonsik Cho
Philadelphia Cream Cheese is full of tryptophan - an amino acid that has the power to boost our serotonin levels - AKA the happy hormones. That got us thinking, if Philly alone has the power to alter our feelings, what could it do if it was brought together with other foods that affect the brain in different ways?
AD Matias Cachiquis
CW Wonsik Cho
Cerveza Patagonia fans love the outdoors. But during COVID lockdowns, they couldn’t get out to enjoy it. As a brand that plants a tree for every case of beer sold, we wanted to bring the restorative feeling of the outdoors inside. With lockdowns also limiting how we could shoot, we had to get creative to bring the idea to life.
AD Sofia Rosell, Jose Ramirez
CW Wonsik Cho, Jeff Schermer
When we heard that a contestant in Family Feud hilariously missed out on $10,000 because she had mistaken Popeyes the Sailor Man for Popeyes Louisiana Kitchen, we had to step up and do her right, all the while proving to the world that Popeyes = Chicken.
AD Sofia Rosell
CW Wonsik Cho
Unlike other so-called fruit snacks that are just fruit flavored, Welch’s is made with whole fruit. So to set the record straight, we hired someone who knows fruit better than anyone. Introducing our new Chief Fruit Officer: Gordon Ramsay.
AD Matias Cachiquis
CW Wonsik Cho
How can Burger King prove that flamed grilled burgers are tastier than that of McDonald’s? By flame grilling the competition! Welcome to Big Mac vs Big Mac - a taste between a regular Big Mac and the Best Big Mac that money can’t buy.
Awards
Gold Clio x1
D&AD Pencil x1
AD Daniel Pujol
CW Domingo Angellini, Tina Assadpour, Wonsik Cho
