Cerveza Patagonia fans love the outdoors. But during COVID lockdowns, they couldn’t get out to enjoy it. As a brand that plants a tree for every case of beer sold, we wanted to bring the restorative feeling of the outdoors inside. With lockdowns also limiting how we could shoot, we had to get creative to bring the idea to life.

AD Sofia Rosell, Jose Ramirez

CW Wonsik Cho, Jeff Schermer