The Call of Duty Endowment helps veterans find high-quality jobs. To raise awareness and funds for its mission, we hosted a charity run… inside Call of Duty.
Introducing Veteruns: 100K.
On Memorial Day, we turned Call of Duty into a virtual racecourse, inviting players to run for those who served. Every step in the game helped veterans take their next step in civilian life.
The result: the most successful campaign in the Endowment’s history, reaching its fundraising goal in record time.
AD Matias Cachiquis
CW Wonsik Cho