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Wonsik Cho

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Call of Duty: Veteruns 100k

The Call of Duty Endowment helps veterans find high-quality jobs. To raise awareness and funds for its mission, we hosted a charity run… inside Call of Duty.

Introducing Veteruns: 100K.

On Memorial Day, we turned Call of Duty into a virtual racecourse, inviting players to run for those who served. Every step in the game helped veterans take their next step in civilian life.

The result: the most successful campaign in the Endowment’s history, reaching its fundraising goal in record time.

AD Matias Cachiquis

CW Wonsik Cho

COD_Veteruns_Board_FINAL_General.jpg

Simplifying the Complex