Cerveza Patagonia, a beer that plants a tree for every case sold, wanted an idea for Floridians during the summer.

Well, as a Floridian myself, I know too well that every June to November, every Floridians battle the hurricane season. When a hurricane sweeps through and leaves damage behind, traditional insurance coverage will look at trees as part of the problem. Thus, under many different insurance policies, fallen trees are something to remove, not replace nor reimburse. Until now.

Tree Insurance

AD Sofia Rosell

CW Wonsik Cho