Studies were showing that people were feeling depressed and lonely during the height of the pandemic.

Researches also showed that hugging a tree releases oxytocin - your happy hormones.

So, Cerveza Patagonia, a brand that champions the restorative feelings of outdoors by planting a tree for every case of beer we sell, had a simple solution.

Hug a Tree

AD Sofia Rosell

CW Wonsik Cho